News organisations and publishers dey face one kain wahala — dem fit either partner with AI companies or dem go risk say AI companies go dey use dia content anyhow.
News Corp, di Murdoch family multinational media company, na di latest company wey don sign deal with OpenAI. Dis deal go allow OpenAI use News Corp news content for ChatGPT when people dey ask questions.
Di agreement mean say OpenAI and oda AI tools like Sora, wey fit create video from text instructions, go get access to News Corp current and old content from dia big publications.
Di question now be say, wetin dis kain partnership go mean for di future of news? Professor Terry Flew, wey dey University of Sydney, tell TRT World say di deal go help News Corp make money from dia content, but di money wey OpenAI dey pay no too big compared to di value of di data.
Di financial details of di deal no dey public, but Wall Street Journal talk say di deal fit pass $250 million for five years, and e include cash and credits for di use of OpenAI technology.
News Corp get publications like MarketWatch and New York Post for US, and for UK and Australia, dem get The Sun, The Times, and news.com.au. Dis kain deal no be di first one as Financial Times and oda publishers like Axel Springer and Associated Press don do similar agreements.
Jonathan Soma, professor for Columbia Journalism School, talk say news na 'pure gold' for AI companies because e dey recent and na wetin many users dey find. But e warn say news organisations suppose charge better money for dia content.
Soma no believe say AI go replace journalism, but e talk say AI go dey depend on journalists for content. Di wahala be whether di money wey dem dey pay fit match di effort wey journalists dey put for dia work.
Some companies like New York Times and Chicago Tribune don even sue OpenAI and Microsoft for using dia articles to train AI without permission.
AI tools like ChatGPT dey use large language models (LLMs) to analyse plenty internet text so dem fit predict di next word for sentence and mimic human speech and writing.
Marius Dragomir, director for Media and Journalism Research Center, talk say regulation dey important for dis kain partnerships. E warn say no be all content dey meet high standards, and some media markets dey serve dia owners' interest or dey spread propaganda.
Dragomir still ask whether di tabloid content wey some News Corp media dey produce fit really be di 'right' answer wey AI go dey give people.
Soma also talk say AI fit misquote or give wrong summary of articles, wey fit lead to misinformation. E give example of di wahala wey Google's generative search results cause recently.
Pete Pachal, founder of Media CoPilot, talk say di partnership between OpenAI and News Corp na 'turning point.' E believe say more content deals go dey happen, but e warn say publishers fit regret am later if AI companies control di customer relationship.
Pachal also talk say Google dey influence di urgency of dis deals because of dia AI Overviews feature wey dey reduce traffic to publishers' websites.
Alfred Hermida, professor for University of British Columbia, talk say news websites fit lose casual visitors wey dey find quick updates as people dey rely more on AI tools. Dis fit affect dia revenue and traffic.
Hermida believe say dis partnerships dey important for AI companies to get training material, but e no sure wetin go happen if AI systems begin produce better news reports.
Di partnership fit help News Corp reach new audience, but Hermida talk say e no sure whether e go boost dia readership. E warn say publishers fit become too dependent on AI companies, like di way dem depend on Facebook before.
Erik Borra from University of Amsterdam talk say people need prepare for di way news content go change. E talk say publishers fit struggle to track popular news or run ads as AI tools dey take over.
