Adidas don remove Palestinian model Bella Hadid from dia new sneakers campaign afta dem face pressure from Israeli government and pro-Israel groups for US.

Bella Hadid dey always talk against di Israeli occupation of Palestine and she don tok plenty times about di killing of innocent people for Gaza wey don claim di lives of over 39,000 people.

For di adverts wey dem show for big billboards for New York City and for Adidas social media, dem snap di Palestinian-American model as she wear di newly relaunched SL72 retro sneakers.

Di original SL72 sneakers na part of Adidas ‘SL’ (Super Light) line wey dem design for athletes to get lightweight sneakers for di 1972 Munich Olympics.

But for di same Olympics, Palestinian Black September group attack di Israeli team quarters, wey lead to di death of 11 Israelis, 5 Palestinians, and one German officer.

Israeli critics tok say di sneakers history and di choice of Bella Hadid as di face of di campaign dey anti-Semitic, based on her views against Israel war for Gaza.

No be di first time Bella Hadid don face antisemitism accusations. For 2021, wen she join di chant “From di river to di sea, Palestine go dey free” for Instagram Live, Israel accuse her say she dey promote violence against Jews.

Pro-Israel groups also tok say make she no dey represent di sneakers wey dem link to Olympics wey Jewish blood shed. Sacha Roytman, di CEO of Combat Anti-Semitism Movement, call di campaign ‘sick’.

Adidas sef get dark past wey link dem to Hitler Nazi party. For di 1936 Berlin Olympics, German athletes wear Adidas Dassler shoes wey di Nazi regime use show Aryan superiority.

Di Dassler brothers wey start Adidas na Nazi party members, and during World War II, dem stop sneaker production to make anti-tank weapons for di war.

Adidas don keep quiet about dia Nazi past and no dey mention anything before 1949 for dia official website.

For 2022, Adidas cut ties with Kanye West afta him make anti-Semitic comments. Di move cost dem $246 million for di first quarter of di year.

Adidas later donate $150 million from di sales of Kanye Yeezy sneakers to fight anti-Semitism, but critics tok say dem act too slow.

Bella Hadid don hire lawyers to sue Adidas, accusing dem of damaging her reputation. Adidas apologise say di campaign na ‘unintentional mistake’ and dem dey revise di campaign.

Di controversy dey happen as Israel dey face genocide accusations for di International Court of Justice. Di war for Gaza don kill over 39,000 people and uproot over 2 million Palestinians.

Critics dey argue say no be every criticism of Israel be anti-Semitism. Historian Tom Segev tok say di term dey misuse to silence debate.